WHYY efforts focus on increasing racial diversity of staff, audiences

When WHYY in Philadelphia researched the racial diversity of its audiences, it learned it had a lot of work to do.

The station “heard pretty loud and clear” that the African-American residents it spoke with in the Greater Philadelphia area “don’t always feel welcomed,” said Elyse Poinsett, WHYY director of marketing and brand management, during a Public Media Development and Marketing Conference panel July 11. “And there are things that we’re doing unintentionally, maybe in our branding or in some of our spots that are more targeted towards our P1 audience, that felt exclusionary to people who were just getting to know us.”